Newly launched Sable Lager backs Sables’ World Cup journey

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Delta Beverages through their newly launched Sable Lager brand are the latest corporate to support the Sables in their bid to qualify for the 2023 Rugby World Cup

Delta Beverages through their newly launched Sable Lager brand has signed a new contract to become associate sponsor of the Sables ahead of the 2023 Rugby World Cup qualifiers, re-affirming the brand’s commitment to top level Zimbabwean sport.

The presentation of the US$35000 sponsorship package, which will cater for the Zimbabwe national rugby team’s preparations coincided with the launch of the new Sable Lager.

Delta beverages marketing director Irimayi Muzorewa said the sponsorship was only the beginning of the brand’s partnership with the Sables.

“Our Sable Lager journey with The Sables starts here, and we look froward to partnering the 15s rugby team The Sables in their own journey to make history with a qualification for the 2023 Rugby World Cup,” Muzorewa said.

“We have watched in delight as teams and players, with our support have been groomed for both local and international success and benefitted from opportunities for sales and visibility of our brands as fans come together to support their favourite teams.”

Commenting on Sable Lager’s sponsorship of the national rugby team, Zimbabwe Rugby Union (ZRU) president Aaron Jani said: “We have been associated with Delta and their brand for many years so this is the renewal of the relationship we have had with Delta Beverages. My message to Delta CEO (Matlhogonolo Mothibedi) Valela and his time is that I would like to assure you that you will never walk alone,” he said.

“Our flagship team The Sables team will be with you all the way in the launch of this Sable Lager.”

The Sable Lager sponsorship comes at a time when the Sables are preparing for the Currie Cup First Division in South Africa, where they will compete as the Goshawks.

Zimbabwe will use the Currie Cup First Division to get some competitive game time ahead of the Rugby Africa Cup in France, which will double as the World Cup qualifiers.

Delta is the latest major corporate to back the Sables’ Rugby World Cup bid after Nedbank Zimbabwe, who recently renewed their sponsorship of the team.

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