Pfeka apparel takes Zimbabwean sport by storm

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    Zimbabwean fashion designer and Pfeka founder Eglet Mtengwa Nyabvure with tennis stars Benjamin and Courtney Lock

    Pfeka, a renowned Zimbabwean clothing brand that focuses on African-themed clothing, has over the last few years made significant inroads in the Southern African nation’s sports sector.

    The brainchild of talented Zimbabwean fashion designer Eglet Mtengwa Nyabvure who is based in the Netherlands, the Pfeka brand, has made several successful partnerships with some of the country’s leading sportspersons and teams, as it continues to make significant inroads in the sporting sectors both at home and abroad.

    Pfeka currently dresses the country’s leading tennis players Benjamin and his brother Courtney Lock, as well as rising starlet Sasha Chimedza, who have done a tremendous job in marketing the local brand on the international tennis scene.

    Tennis starlet Sasha Chimedza is dressed by Pfeka

    The clothing brand, which has a shop at Old Hararians Sports Club in Harare, has also designed sportswear for the country’s Davis Cup team for their recent international assignment in Hong Kong and the ladies Under-21 team at the World Cup in Chile.

    Nyabvure’s company has also designed uniforms for the country’s senior netball team in addition to partnerships beyond the country’s borders, where their designs have been worn by the Team Zimbabwe UK football club as well as the Netherlands-based Free Stars Netball team, Wassenaar Rugby Club in the Netherlands, Benelux FC football club.

    Eglet Mtengwa Nyabvure wearing a Pfeka designed Zimbabwe-themed football shirt

    Pfeka is also one of the companies in the running to dress Zimbabwe’s team at the upcoming Olympic Games after confirming their participation in the design competition introduced by the Zimbabwe Olympic Committee for the 2024 Paris Olympics Opening Ceremony outfit for Team Zimbabwe.

    Zim Sport Live recently caught up with the founder of Pfeka, Eglet Mtengwa Nyabvure for a question and answer (Q and A) interview where she opened up on the inspiration behind the Pfeka brand, the inroads it has been making and their ultimate vision for the sports sector.

    Q. Can you tell me more about yourself and your journey towards becoming one of Zimbabwe’s leading designers?

    A. Certainly! I am Eglet Mtengwa Nyabvure, a Telecommunications Engineer by profession, and the founder of Pfeka, an Afro Athleisure brand deeply rooted in celebrating the beauty and heritage of Africa, particularly Zimbabwe. My journey into the world of fashion began with a desire to create clothing that not only reflected my identity but also served as a powerful means of storytelling. Drawing inspiration from my Zimbabwean roots and my experiences living in Europe, I embarked on a mission to infuse modern wear with authentic African prints and patterns.

    Over time, Pfeka has evolved into a platform for showcasing Zimbabwe’s rich cultural tapestry through unique collections of activewear, casual wear, and sportswear. My passion for identity-driven, story telling and captivating design has resonated with individuals who share a similar connection to their heritage, and it is this shared appreciation that has propelled Pfeka to become one of Zimbabwe’s leading design brands.

    The Zimbabwe netball team showcasing one of the Pfeka designs ahead of their participation at the World Cup last year

    Q. How did the vision to start the Pfeka brand come about and what was the inspiration behind it?

    A. The vision for Pfeka was born out of a personal quest for wardrobe authenticity and representation. As a professional working in the corporate world, I often found myself craving clothing that spoke to my identity and heritage, especially after relocating to Europe. Fueled by a desire to fill this gap in the market, I set out to create pieces that blended modern aesthetics with traditional African elements. The inspiration behind Pfeka lies in my deep connection to Zimbabwe and its diverse cultural landscape. From the majestic Great Zimbabwe to the vibrant Ndebele patterns, each Pfeka garment is a testament to the beauty and resilience of Zimbabwean heritage. The journey of Pfeka began with a vision to redefine modern fashion by infusing it with the essence of Africa, and it continues to evolve as a platform for celebrating identity and storytelling through clothing. It was also my desire to make clothes that are valuable and are not so disposed so quickly, sustainability. And for non Zimbabwean to love and can have as a souvenir as they carry the beautiful stories of Africa.

    Q. Over the last few years, I’ve noticed that you have been making inroads into Zimbabwe’s sports sector with some beautiful designs for various national teams in various sporting codes. Can you tell me more about this and the teams and athletes you have partnered with so far?

    Absolutely! Pfeka’s journey into the sports sector has been a thrilling adventure, driven by our unwavering commitment to showcasing Zimbabwean identity on a global platform. Our designs are a celebration of Zimbabwe’s rich cultural heritage, with each garment paying homage to iconic landmarks and traditions.

    The Zimbabwe Under-21 women’s hockey team wearing Pfeka apparel ahead of their participation at the World Cup in Chile last year

    We’ve had the privilege of partnering with prestigious organizations such as the Tennis Association of Zimbabwe, where we’ve had the honour of dressing both senior men’s teams and rising stars like Sasha. Additionally, our collaborations extended to the Zimbabwe U19 ladies hockey team and the Zimbabwe senior netball team, the GEMS, providing them with distinctive apparel for their international campaigns.

    Pfeka’s dedication to promoting Zimbabwean pride doesn’t stop there. We’ve forged strong partnerships with local clubs and schools, creating bespoke designs that embody the spirit of community and camaraderie. Some of these partnerships include: Team Zimbabwe UK football club, Freestars Netball team, Wassenaar Rugby Club in the Netherlands, Benelux FC football club, Heritage Football club, affiliated with the famous Heritage College, Watershed Private School, for custom-designed socks to name some. Some of the designs are to be found on www.pfeka.com.

    Moreover, we’ve had the pleasure of collaborating with corporate companies for their corporate kits, and we’ve created beloved Team Zimbabwe supporter’s T-shirts for fans of the Zimbabwe national rugby team and the senior Zimbabwe football team.

    These partnerships represent just a glimpse of our ongoing commitment to elevating Zimbabwean sports and fostering a sense of national pride through our distinctive designs. We are honoured to work with such esteemed organizations and look forward to continuing to make a positive impact in Zimbabwe’s sports sector.

    A model wearing a Pfeka-designed Zimbabwe rugby kit

    Q. How have your sports designs been received by athletes and sports fans in general, and do you have any upcoming partnerships you are in a position to reveal?

    A. The reception to Pfeka’s sports designs has been overwhelmingly positive, with athletes and sports fans alike embracing our unique approach to athletic apparel. Our designs, infused with vibrant African prints and crafted with high-quality materials, have garnered praise for their distinctiveness and performance. While we are thrilled by the positive response, we are also mindful of the evolving landscape in the fashion industry. We have started to see other competitors incorporating prints into their collections. However, as game changers in the industry, we are committed to staying ahead of the curve and ensuring that our interpretation of African prints remains unparalleled in its authenticity and innovation.

    As for upcoming partnerships, while I am unable to disclose specific details at this time, I can assure you that Pfeka is continuously exploring new opportunities to collaborate with individuals and organizations that share our vision of celebrating Zimbabwean identity through sport. Stay tuned for exciting announcements in the near future!

    The Lock brothers Benjamin and Courtney

    Q. You have had a very successful partnership with Zimbabwe’s leading tennis players, the Lock brothers Benji and Courtney. Can you tell me more about how you guys started working together and how the partnership is going?

    A. Working with the Lock brothers has been an incredible journey marked by mutual respect, shared values, and a passion for representing Zimbabwe on the global stage. Our partnership began with a simple introduction and the exchange of ideas, which quickly evolved into a collaborative effort to create distinctive apparel that reflects the brothers’ personality and heritage. As Zimbabwean brands, both Pfeka and the Lock brothers share a common goal of uplifting our country’s name through excellence and innovation. Our partnership continues to flourish as we explore new avenues for collaboration and strive to inspire the next generation of Zimbabwean athletes.

    Pfeka founder Eglet Mtengwa Nyabvure

    Q. Recently, you entered the design competition introduced by the Zimbabwe Olympic committee ahead of the Paris Games. How has been the experience of coming up with designs for Team Zimbabwe at the opening and closing ceremonies for the Olympics, and are you confident that they will be selected as the winning designs?

    A. Absolutely! Participating in the design competition for Team Zimbabwe at the Olympics has been an incredibly rewarding journey for us. Drawing on our six years of experience in the industry and our proven track record of dressing winning teams on international platforms, we are confident that our designs will stand out and capture the essence of Team Zimbabwe’s spirit.

    Our designs for the Olympics are a culmination of creativity, pride, and a deep appreciation for Zimbabwe’s rich cultural heritage. Each garment serves as a tribute to our nation’s resilience and identity, and we have poured our hearts and souls into every detail including the comfort and the quality of the chosen material.

    While we cannot predict the outcome of the competition, we firmly believe that our designs embody the essence of Team Zimbabwe and will resonate with both athletes and fans alike. Our confidence stems from our unwavering commitment to excellence and innovation in Zimbabwean fashion. We are excited about the possibility of our designs being selected as the winning designs, and we eagerly anticipate the opportunity to see Team Zimbabwe shine brightly in Paris. After all, as we firmly believe, the first win of an athlete showing up to compete is dressing well, and our designs are poised to boost confidence and inspire greatness.

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